Bisleri International, established by Ramesh Jayantilal Chauhan, has announced Bollywood actor Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
As per the brand, Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of #DoubleTheChill campaign aims to highlight this product experience, establishing strong recognition for Limonata’s distinctive flavour blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart.
Kapur, embodying the essence of the brand with his “cool and refreshing persona”, has a strong fan following, especially among GenZ. His association with Bisleri Limonata will help solidifying the brand’s image and appeal to this key demographic, the brand stated.
The Bisleri Limonata #DoubleTheChill campaign has been conceptualised and crafted by Bisleri’s in-house creative team. The team delivered a narrative that resonates with GenZ. The strategic brand association with Kapur was managed by Wavemaker and GroupM ESP.
The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”
Kapur commented “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. Besides, I am happy to collaborate and be a part of the Bisleri family.”
