Real-money poker platform adda52 has unveiled its new tagline, “Game On”, reflecting the brand’s vision to reimagine poker in India.
This captures the growth mindset of today’s players, who are not afraid of challenging the status quo, as per the company. This evolution aligns with the brand’s commitment to building a vibrant poker community in the country by bringing together both poker pros and aspirants and offering the unique value proposition of digital and physical gameplay, making the experience both immersive and rewarding, the brand added.
To develop its new tagline and the design refresh, adda52 collaborated with And And Brand Partners, a creative agency.
“Game On, not only reflects who we are and what we stand for, but also the mindset and attitude of our players, ones who are strategic, self-assured and ambitious. With this positioning, we aim to inspire both seasoned and aspiring poker players, including entrepreneurs, working professionals, businessmen and the top minds of the country, to experience the game of poker with adda52. Our goal is to create a brand experience that embodies this ambition at every touchpoint and reinforces poker as a pursuit of skill, purpose, and identity. We’re building not just recall, but relevance,” Joydeep Mukherjee, Chief Marketing Officer, Deltatech Gaming, shared while speaking on the idea behind the refreshed identity.
‘“Game On’ reflects the evolving spirit of poker, one that values skill over luck, strategy over uncertainty, and challenges over complacency. This tagline represents a new era where poker is acknowledged as a game of intellect and discipline, making it more accessible and aspirational for the next generation of players,” Rajesh Minocha, Co-Founder at && Brand Partners, stated.
