Reliance Broadcast Network (RBNL) has announced its evolution into an integrated media and entertainment company with the launch of ONE BIG WORLD, a unified platform that brings together its radio, digital, news, out-of-home and experiential businesses under a single brand.
Built on the legacy of BIG FM, the new platform marks a strategic shift from standalone media verticals to a connected ecosystem designed to engage audiences across both physical and digital touchpoints. ONE BIG WORLD will operate from an upcoming 60,000 sq. ft. facility in Noida.
According to the company, the platform currently reaches more than 500 million monthly users through 67 BIG FM radio stations, the BIG News Network, BIG LIVE with over 100 million lifetime users, a social media footprint exceeding 20 million users, and a BIG DOOH network comprising over 5,000 transit digital screens across more than 75 cities. The launch also marks the company’s expansion into hyperlocal, vernacular digital content and experiential offerings with the introduction of BIG FM ONE, BIG Experiences and BIG Vibe.
The company said ONE BIG WORLD is designed to eliminate silos between content, distribution, audiences and brand experiences, creating an integrated network focused on consumer engagement, community building, commerce and measurable outcomes for advertisers.
As part of its foundation, BIG FM will continue as the company’s flagship radio network, reaching over 340 million listeners across 1,900 towns and 1.2 lakh villages, while expanding into digital-first video programming through Video Radio Jockeys (VRJs). Meanwhile, BIG News Network is set to broaden its presence with additional regional channels and a dedicated business news channel planned for launch this year.
The BIG DOOH business will continue expanding its transit-led digital out-of-home network while introducing technology-led and programmatic advertising capabilities. On the digital front, BIG FM ONE will serve as an AI-powered content destination featuring vernacular and hyperlocal audio-video content, personalised recommendations, community features and integrated commerce capabilities with global streaming ambitions.
RBNL also plans to strengthen BIG LIVE, its digital engagement platform, alongside BIG Social Connect, which will expand through more than 100 new social media handles across multiple content categories.
The company’s experiential portfolio will comprise BIG Vibe, a youth-focused live entertainment vertical, BIG Concerts & IPs, which will scale artist tours, awards and consumer events, and BIG Experiences, a dedicated business focused on MICE, large-scale brand activations and enterprise engagements.
With audiences increasingly consuming content across multiple platforms and advertisers seeking integrated media solutions, RBNL said ONE BIG WORLD is positioned to deliver a converged ecosystem spanning content, technology, live experiences and advertising, while driving its next phase of growth in India’s media and entertainment landscape.
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said, “For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion — seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse.”
Ashit Kukian, CEO, RBNL, added, “With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions — from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI.”
