After being associated with Bagrry’s as Head Of Marketing for over a year and calling it a day at the company in late October, Abhishek Mehta has now joined FMCG major Dabur as its new Lead- Digital Marketing.
Before joining Bagrry’s in July 2023, he served as Head of Digital Marketing at Jubilant FoodWorks from June 2020 to July 2023. In this role, he launched the group’s homegrown FMCG brand- ChefBoss.
Previously, from September 2018 to May 2020, Mehta was Vice President (VP)- Digital Marketing at ibs fulcro and spearheaded the media (paid, organic) business. Moreover, he developed and executed innovative digital and performance marketing campaigns for Direct-to-Consumer brands like ASUS Mobiles, Pearson Education, SBI Card, Yatra.com, and Bajaj Electricals.
Earlier, he served as Director- Marketing at 9zest from May 2017 to August 2018 and was a part of the founding team.
In the past, from October 2012 to April 2017, he was associated with AdLift India as AVP- Digital Marketing and led the digital marketing for 50 plus global brands across three geographies (India, USA, and Singapore).
Over the course of his career, Mehta has managed digital marketing for a slew of brands ranging from ICICI Lombard, Aakash Institute, Kent RO, MagicBricks.com, ICICI Prudential, etc. to Quikr.com, Property Guru Singapore, AirBnb.com, Shopify.com, PayPal.com, and Naukri.com.
From July 2010 to September 2012, he was Team Lead- Search Marketing at Wildnet Technologies and managed a team of more than 25 internet marketing professionals and successfully executed several SEO and PPC campaigns for SMB clients across the USA and Australia.
