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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Puma Ropes In Ibrahim Ali Khan Pataudi As Brand Ambassador

Sports brand Puma has announced actor Ibrahim Ali Khan Pataudi as its newest ambassador. Under this association, he will front the brand’s sports-inspired premium and limited-edition footwear and apparel products.

MM Desk by MM Desk
April 30, 2024
in Marketing
A A
Puma Ropes In Ibrahim Ali Khan Pataudi As Brand Ambassador

Sports brand Puma has named actor Ibrahim Ali Khan Pataudi as its new ambassador. He will represent the brand’s sports-inspired ‘premium’ and limited-edition footwear and apparel products.

He has joined a group of global icons that includes Usain Bolt, Rihanna, Dua Lipa, Neymar Jr., Virat Kohli, Harmanpreet Kaur, and Kareena Kapoor Khan, as per the brand.

He made his official debut on Instagram today, revealing his association with PUMA in his first-ever post on the social media platform. Pataudi’s caption, “Legacy? I’ll make my own”, made a ‘bold’ statement, and had the country’s social media buzzing with activity.

As part of the launch, PUMA also released a series of exclusive images featuring Pataudi, where he is seen celebrating sports heritage and ‘timeless sophistication.’

Keeping up with his passion for sports, Pataudi will also be seen representing PUMA India at the upcoming Miami Grand Prix, cheering for his favourite racers, such as Charles Leclerc.

Ibrahim Ali Khan - PUMA Brand Ambassador
Ibrahim Ali Khan

Commenting on the association, Pataudi said, “Given my love for sports such as football, motorsport, and cricket, I am extremely excited to collaborate with PUMA. I have always looked up to PUMA athletes such as English footballer Jack Grealish and cricketer Virat Kohli and look forward to the opportunities to engage with them through the brand. I will be working closely with the PUMA team on interesting campaigns and truly hope to carry forward the brand’s rich legacy.”

Speaking about the association, Karthik Balagopalan, Managing Director, PUMA India, said, “Ibrahim Ali Khan’s unique blend of sports heritage and cinematic charm perfectly embodies PUMA’s ethos of effortless style and athleticism. With Ibrahim onboard, we are excited to reach and deeply engage with relevant audiences, inspiring the next generation of athletes and trendsetters.”

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