With an aim to enhance the accessibility and efficiency of education financing and bridge the gap between finance and education with ‘digital excellence’, Edufin has entrusted AyatiWorks Technologies with its digital marketing mandate.
As part of the same, the digital marketing agency will be responsible for devising and executing ‘distinctive’ digital campaigns aimed at boosting customer engagement and simplifying financial management for students and educational institutions for Edufin.
That being said, the agency is already on the cusp of launching a series of campaigns that ‘promise to revolutionize’ the education finance sector via advanced technologies to deliver ‘intuitive, user-friendly’ financial solutions and bridge the gap between finance and education through ‘digital excellence’.
This collaboration between the education financing solutions provider and its AOR stems from the two’s shared vision for the future of education finance- a future where innovative solutions not only ‘enrich’ the educational experience but make it ‘universally accessible’.
Commenting on the development, Thiyagarajan Rajaraman, Co-founder and CBO, Edufin, said, “Our collaboration with AyatiWorks Technologies marks a significant step towards infusing our financial solutions with cutting-edge digital technology. This partnership is poised to revolutionize the way education financing is accessed and experienced by our customers.”
“We are exhilarated to embark on this journey with AyatiWorks Technologies, confident in the transformative potential our partnership holds for the world of education finance,” he added.
To this, Upendran Nandakumar, Founder, AyatiWorks Technologies, added, “Joining forces with Edufin is a thrilling opportunity to blend finance with digital innovation. We’re excited to deploy our digital expertise to facilitate transformative educational journeys.”
