Dabur India has announced its entry into the mosquito liquid vaporizer category with the launch of ‘Odomos Universal Mosquito Liquid Vaporizer’, for which the brand has roped in actress Kajol as the brand ambassador.
Odomos Universal Mosquito Liquid Vaporizer will be available in Electronic Mosquito Repellent Machine and Mosquito Repellent Refill which fits in all standard machines, Dabur mentioned.
A series of campaigns for the new brand, featuring Kajol, will be launched shortly to promote this product.
Sanath Pulikkal, Head of Marketing, Home Care at Dabur India, said, “With Kajol as our brand ambassador, we aim to amplify awareness about the importance of mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol represents the values of Odomos – protection, trust, and reliability. Her association with the brand reinforces Dabur’s dedication to delivering high-quality products that prioritise the well-being of consumers.”
Abhishek Jugran, Executive Vice President- Marketing, Dabur India, said, “We are excited to introduce Odomos Universal Mosquito Liquid Vaporizer, offering advanced protection against mosquitoes. The decision to venture into the mosquito liquid vaporizer segment comes as part of Dabur’s intend to expand the total addressable market for its products. With the increasing concern over mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to offer effective and long-lasting protection against mosquitoes.”
Commenting on her association with the brand, Kajol said: “I’m delighted to collaborate with Odomos, a trusted name in mosquito protection. Together, we’re committed to advocating for the importance of mosquito protection and ensuring the safety and well-being of our loved ones.”
