WebEngage, a full-stack Retention Operating System, announced an ‘acqui-hiring’ of data scientists from Propellor.ai, to enhance their data science and AI capabilities.
Acqui-hiring refers to the practice where a company is purchased primarily to recruit its employees, rather than to gain control of its products or services.
According to WebEngage, this move by the company is aimed at leveraging billions of data points in the WebEngage CDP to enable clients with comprehensive best in class verticalised analytics and AI driven solutions as predictive segmentation, recommendations and persona building.
WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled retention consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially.
Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages, as per WebEngage.
Avlesh Singh, Co-founder and CEO, WebEngage said, “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them.”
“The exceptional team of data scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” he added.
Abhijat Shukla, Founder of Propellor said, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”
Karthik Reddy, Managing Partner at Blume Ventures, and an investor with WebEngage said, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”
