Pahadi Story has launched #TheTruthCampaign alongside the release of Truth Batch 01, its first product offering. The initiative centers on the public release of independent laboratory findings related to the product’s authenticity, composition, and quality.
As part of the campaign, the company commissioned testing through independent laboratories in India and Germany, including Intertek and Bruker. The tests were conducted on honey sourced from forest ecosystems in Champawat, Uttarakhand, and the findings have been made publicly available for consumers.
According to the laboratory results, no foreign sugars or syrups were detected through NMR profiling conducted in Germany. HMF levels were found to be below detection limits, indicating no measurable heat damage.
The analysis also reported invertase activity at approximately four times the German beekeeping benchmark. Independent testing detected no contaminants across 276 pesticides and antibiotics screened, while laboratory analysis classified the product as honeydew honey, a forest-derived honey variety.
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Pravin Shah, Founder @BigBrandTheory and ThePahadiStory, said, “Most products are introduced with promises. We chose to begin with questions. What exactly is inside the jar? Where does it come from? Can its story be independently verified?”
He further added, “The answers came through the laboratory findings, and #TheTruthCampaign is our way of sharing those answers openly before asking consumers to place their trust in us. If transparency is important, it should begin before the purchase, not after it.”
