Ahead of the FIFA World Cup 2026, consumer electronics brand Hisense has unveiled a multi-pronged campaign in India featuring consumer offers, fan engagement initiatives, and inclusivity-driven programs linked to football’s biggest tournament.
As an Official Sponsor of the FIFA World Cup 2026, Hisense is partnering with FIFA and KultureCity to support sensory-inclusive spaces across all 16 host stadiums in the United States, Canada, and Mexico. The initiative is aimed at fans with sensory sensitivities, including individuals with autism, anxiety, PTSD, and dementia.
The dedicated sensory rooms will feature calming environments equipped with Hisense display technology. In addition, complimentary match tickets will be provided to families with sensory needs, enabling more fans to experience the tournament in person.
Bringing the spirit of the tournament to Indian consumers, Hisense has also announced a range of limited-period FIFA World Cup offers across its television portfolio. The offers include cashback of up to Rs 10,000 on select Hisense televisions and up to Rs 20,000 on Toshiba models, along with zero down payment options and complimentary televisions on select large-screen purchases.
The benefits extend to premium products, including Hisense’s 116-inch and 100-inch RGB MiniLED televisions and Toshiba’s 100-inch and 85-inch Z670SP models.
As part of its tournament marketing strategy, the company has launched the ‘3 AM Club’ social media contest across Meta platforms, giving football fans in India a chance to win exclusive FIFA merchandise while encouraging community participation around the sport.
Hisense has also expanded its consumer outreach through partnerships with Radio Mirchi and Radio Mango. The collaborations will focus on fan engagement activities in football-centric markets such as Kolkata, Guwahati, and Kerala through localized experiences and on-ground interactions.
The company is simultaneously running an outdoor advertising campaign across major metros and key football markets, featuring bus shelter branding and large-format hoardings. In-store engagement programs are also being planned across premium retail outlets to showcase the brand’s latest television lineup and enhance the FIFA viewing experience for consumers.
Speaking about the initiative, Pankaj Rana, CEO, Hisense India, said “Football has the power to bring people together like nothing else, and that energy is felt just as strongly here in India as it is in any host city. We are proud that Hisense technology is helping make the world’s biggest tournament accessible to fans who have too often been left out. At the same time, through our FIFA offers in India, we want more families to experience every goal, every save and every unforgettable moment together at home. It is exactly the kind of innovation we want to be known for in India- meaningful, inclusive and built around people.”
