One of the leading digital ad agencies in India, Sociowash, which was founded in 2015 by Raghav Bagai and Pranav Agarwal, has announced on its ninth anniversary that it is now transitioning to SW Network to become an integrated ad agency.
Witnessing over 50% growth in YoY terms in the past three years, the agency which has currently been operating in Delhi and Mumbai is also expanding its global presence to New Zealand this year.
With this development in place, Sociowash aims to leverage its expertise across key verticals to offer brands a holistic approach to marketing with the creation of SW Network.
As part of the same, SW Network has also launched a new vertical- SW Growth Labs which is dedicated to developing ROI-centric strategies to deliver quantifiable business impact in addition to SW Creative which specializes in crafting engaging brand stories and content across digital platforms; SW Studio which offers comprehensive creative services, including scriptwriting, video production, and artist management and SW AI Studios which is an AI-led vertical which offers AI-backed solutions to brand partners.
Additionally, complementing these wings is Sociowash’s Youthbeat which is a dynamic youth and influencer marketing agency which connects brands with India’s youth pulse and boasts a vast community of over 400,000+ students from 1,500+ colleges nationwide.
Having said that, with the digital ad agency transitioning into an Integrated Ad Network, SW Networks is also aiming to evolve its digital strategies to focus on creating online-to-offline (O2O) virality and moving beyond conventional social media posts.
Reflecting on the journey so far, Raghav Bagai, Co-founder, Sociowash, said, “As we mark 9 years of Sociowash, we are extremely grateful for the trust and support from our clients, partners, and team. We are excited to up the game with our holistic offering to elevate the creative standards in the industry.”
“Our focus is to add value and create impact for our brand partners whether it is through conversations on the internet through viral ideas or end sales through our media vertical, creating impact is key for us,” he added.
Sharing his sentiments on the agency turning 9 years of age, Pranav Agarwal, Co-founder, Sociowash, also said, “Throughout our journey, we’ve stuck to our core values of being quick on our feet, striving for excellence, and always aiming to make a positive difference. As we continue to grow and evolve, our next growth phase is taking us beyond India, and we are focused on laying foundations across the globe to be an India-first but global Advertising network.”
