Having featured in Bollywood hits such as ‘Gully Boy’, ‘Student Of The Year’, ‘Raazi’, ‘Rocky aur Rani ki Prem Kahani’, ‘Dear Zindagi’ and more, Alia Bhatt who has turned 31 years of age today has become the ‘Darling’ of brands, and for all the right reasons.
From being Gucci’s first global brand ambassador from India, to selling a majority stake in her venture- Ed-a-Mamma to Reliance Retail, she has gained attention from brands across various categories in India.
Apart from being an Actor and an entrepreneur, Bhatt also runs her own production company by the name of Eternal Sunshine Productions, and is also a founder of the ecological initiative CoExist.
Ranking fourth on Kroll’s Celebrity Brand Ranking 2022 with a Brand Value of USD 102.9 million, she is known to charge approximately Rs. 1 crore for a social media post and somewhere between Rs 10 and 12 crores for an endorsement.
Here’s a sneak peek into some of the brands that the ‘Darlings’ of brands has endorsed so far:
1. Flipkart
Being the brand ambassador of Flipkart, Bhatt started 2024 by appearing in the brand’s New Year campaign titled “Mauka jo bhi ho, bas Flipkart karo” which underscored Flipkart as a one stop shop for all of consumers’ needs.
2. Lay’s
In October 2019, potato chips brand Lay’s appointed Bhatt as their brand ambassador alongside Ranbeer Kapoor. As part of her association with the brand, she has featured in a slew of ad campaigns for Lay’s, including the recently launched Lay’s Shapez Heartiez.
3. Aurelia
Endorsing their festive line and being the ambassador of Aurelia, Bhatt has appeared in a series of ad films for the brand, since 2022. In one of the earlier campaigns titled ‘Be Compliment Ready’, she was seen caught up having fun with children as she unexpectedly walked past their rangoli but even then managed to get complimented.
4. Malabar Gold and Diamonds
Featuring alongside Kareena Kapoor in an ad campaign for Malabar Gold and Diamonds, Bhatt promoted the brand’s collection of diamonds as being the communicators in situations when words fail to communicate what the heart wants to convey.
5. Manyavar Mohey
Bhatt appeared in a campaign of Manyavar with a message of #KanyaMaan, which received mixed reactions from netizens- ranging from accusations of hurting sentiments to others applauding the ad’s ‘progressive message’. Regardless of the reactions, the campaign gained many eyeballs.
