Philips India has entrusted Youthbeat, the youth marketing wing of digital agency- Sociowash, with its youth marketing mandate. Under this, the agency will be responsible for building a community of young individuals who can make Philips more relevant and popular amongst the GenZs.
As part of this mandate, Youthbeat’s Delhi office will be handling the account. The key objective of the agency for this assignment is to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other.
In its intention to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs, Youthbeat’s influencer marketing vertical will also leverage its expertise to navigate the brand toward its intended audience.
Announcing the same via a press release, the agency mentioned that it is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes.
Moreover, handling the youth marketing mandate of Philips, Youthbeat will be putting the spotlight on promoting Philips OneBlade with its ‘Move Fearlessly‘ campaign, and Philips Hair Straightener with NourishCare Technology with its ‘No Heat Damage‘ campaign, elevating them to hero status among the target audience.
Speaking on the association, Deepali Agarwal, Business Head, Personal Health, Philips Indian Subcontinent said –
“Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognize the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape.”
Raghav Bagai, Co-founder, Youthbeat, also said –
“We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”
