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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Campaigns

Zouk Launches Powerपोटली Initiative To Support Education Of The Girl Child

Shubham Sachdeva by Shubham Sachdeva
November 9, 2023
in Campaigns
A A

Education is the best way to empower someone. Those who don’t get a chance to get a proper education know the value of it. Although times are changing, in many parts of India, there is still gender inequality when it comes to providing education. To raise awareness regarding this and empower girls, lifestyle brand Zouk has announced the #Powerपोटली initiative.

Want to know more details about the initiative? Well, let’s get into the details:
Zouk

To support girl child education, Zouk has created miniature bag key chains named Powerपोटली. These key chains are being sold on Zouk’s official website. The best part is that all net proceeds from the sale of these key chains would be donated towards Girl Child Education through Smile Foundation’s ‘She Can Fly initiative’.

For those who don’t know, this initiative helps women and girls by giving them an opportunity to get education, vocational skill training, healthcare, and nutrition.

View this post on Instagram

A post shared by Zouk (@zoukonline)

Tons of customers, influencers, and even celebrities, including Eisha Chopra and Zoya Akhtar, are supporting this initiative.

View this post on Instagram

A post shared by Zoya Akhtar (@zoieakhtar)

View this post on Instagram

A post shared by Eisha A Chopra (@eishachopra)

To show your support, you can buy the Powerपोटली from zouk.co.in

Also Read:7 Ads That Celebrate Women & Shatter Stereotypes Around Them

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