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Subway Joins The Epic AI Conversation With McDonald’s And Burger King

| Published on June 15, 2023

Subway has joined the ongoing advertising rivalry between McDonald’s and Burger King by introducing its own ChatGPT-powered campaign, adding a new twist to the competition.

Subway Joins The Epic AI Conversation With McDonald's And Burger King

Saatchi & Saatchi’s latest campaign for Subway incorporated AI-generated copy to highlight the iconic status and size of the beloved menu items, drawing a comparison with those of the fast food giants.

In response to McDonald’s and Burger King’s advertisements, Subway posed a question to the chatbot regarding the size comparison between a McDonald’s Big Mac and a Burger King Whopper ‘compare to a footlong?’, and the chatbot’s response, displayed in bold typography aligned with the Subway brand, stated, “In terms of size, both are significantly smaller than a footlong sandwich.”

According to Kirstey Elston, the Marketing Director for Subway UK & Ireland, she said: “If there’s going to be a conversation on iconic sandwiches, Subway will of course get involved. What can we say – even ChatGPT knows our Footlongs are the biggest and best sandwich out there!”

Subway Joins The Epic AI Conversation With McDonald's And Burger King

In regards to the involvement of ChatGPT, Franki Goodwin, the Chief Creative Officer of Saatchi & Saatchi, commented, “There’s a lot of chat about ChatGPT and, while we try not to get too caught up in hype trends, we couldn’t resist getting in on this conversation. It’s a big moment for Subway with the launch of the new Series menu, and what can we say – ChatGPT says they’re the biggest too.”

Subway has effectively put an end to the ongoing dispute between McDonald’s and Burger King by introducing its own AI-driven out-of-home creative. The campaign serves as a reminder that when it comes to size, both burger giants fall short compared to Subway’s iconic Footlong sandwiches.

Also Read: Burger King’s Epic ChatGPT Ad Claps Back at McDonald’s Claim of Big Mac as the Most Iconic Burger

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