What’s the new love language?

“Sharing soup is my love language.”

Netflix has sparked a new trend in India with its soup billboard saying, “Craving killer soup? Watch now,” placed prominently along a bustling street.

Swiggy quickly followed suit with its own billboard, declaring, “Craving a soup? Order now.”

The trend caught on, and various other brands joined the playful campaign, using the soup mania to creatively promote their products and services in unexpected ways.

Here are some brands that have hopped on the bandwagon:

Goibibo

 

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Bumble

 

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Namma Yatri

 

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Servewell

 

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Delhi Police

 

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Spotify India

 

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Shaadi.com

 

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AJIO.com

 

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Axis Bank

 

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Goibibo

 

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Vim India

 

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LetsShave

 

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Chinese Wok

 

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Servewell

 

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