As of January 2023, India ranks first in terms of the number of Snapchat users- 182.35 million. This is a direct indication of the popularity of the photo-sharing app. Apart from being an app to be used for fun and leisure, SnapChat has been increasingly being used by brands to serve many business goals too.
Lets take a look at brands that SnapChat helped immensely in recent years.
1. Flipkart
In order to further its reach and increase ad awareness for their campaign ‘FlipGirl’ that provided an immersive experience to its consumers, Flipkart collaborated with SnapChat, in tandem with their ad-tech partner Tyroo.
The campaign featured brand ambassador Alia Bhatt in the avatar of ‘FlipGirl’, a superhero who states an Indian shopper’s wish list.
Snapchat created a custom AR lens that allowed the social media platform users to transform into the ‘FlipGirl’ avatar, and have a super shopping experience.
2. Nykaa
The online beauty and wellness e-commerce platform, collaborated with SnapChat for a 360-degree performance campaign to expand its customer base and attract newer audiences.
Snapchat launched distinct campaigns for iOS and Android users. From make-up tutorials to celebrity endorsements, users were provided with first-hand reviews. Offers on important days and the use of influencers helped to increase the conversion rates phenomenally.
3. Amazon Prime
Snapchat collaborated with Amazon Prime Video to bring to their fans the then much-awaited second season of their original series- Four More Shorts Please! They used AR for the same.
The social media platform created a Snappable AR Lens that enabled four friends to transform themselves in real time into the lead cast of the show. It was for the first time, that this Snappable Technology was used in India.
4. Swiggy
Swiggy too wanted to expand its user-base, for which it entered into a six-month partnership. This helped Swiggy deliver over 11,000 new food orders each month, that too at the lowest cost per customer acquisition.
Snap Ads were used to run app-install campaigns. Along with it, a combination of lookalike and predefined audience targeting was used, to effectively reach Snapchatters who were more likely to engage.
5. Red Chillies Entertainment
Snapchat partnered with Red Chillies Entertainment, and launched its first Indian Augmented Reality (AR) Lens for a film in India, the film being ‘Zero’.
The AR Lens enabled users to become the character of protagonist Bauua Singh, and allowed interaction with the plot line of the movie.
6. Spotify
The music streaming brand allows you to listen to your favorite music and podcasts and the photo-sharing app allows you to share your activities anytime and anywhere. Their integration facilitated sharing favorite tracks, playlists, albums, and podcasts right to Snapchat to share with friends directly or post on stories.
