Suriya is ranked first among southern celebrities by IIHB.
Suriya has been ranked as the top celebrity in South India by the Indian Institute of Human Brands (IIHB) research study. Suriya, an actor most recognized for his performances in Tamil films, is the most well-known person in South India.
Chief Mentor of IIHB, Sandeep Goyal said “Suriya is like the Colossus of the South. His scores eclipse all his contemporaries and peers. None of the other Southern stars come even close to Suriya on most parameters in the research,”.
According to the study, which polled 5,246 people in four southern states, Allu Arjun was the most well-liked celebrity in Tollywood, Dulquer Salmaan in Mollywood, followed by Vijay in Kollywood and Fahadh Faasil in Sandalwood.
The article features 18 South Indian superstars, including 6 each from Tollywood, Kollywood, Mollywood, and Sandalwood. Fieldwork for the report was completed in November and December 2022.
A study on Indian celebrities is conducted every two years by IIHB with a random sample of more than 60,000. The research, known as TIARA (Trust, Identify, Attractive, Respect, Appeal), was done entirely in South India for the first time in this study.
A think tank called IIHB investigates, investigates, evaluates, and assesses celebrities in a variety of media, including cricket, sports, and cinema. Each celebrity was evaluated as part of the research using 64 criteria related to personality, human factors, and image, as well as a battery of affirmative statements to quantify important celebrity traits.
The Indian Institute of Human Brands is the leading organization that investigates, investigates, analyses, and assesses celebrities in a variety of disciplines, including cricket, sports, and cinema.
Interestingly, success, sincerity, being adored by everyone, wealth, dependability, and high performance are the qualities that the South values the most. Only in Mollywood can Sincerity outweigh Success as a motivator.
In the latter part of the year, IIHB will publish research on female stars that is South-centric.
Who is Suriya?
Saravanan Sivakumar (Suriya) born on July 23, 1975, is an Indian actor, producer, and television host.
In 1997 with Nerrukku Ner, he began his cinematic career. After that, in the late 1990s, he had many parts in box office duds.
He first appears in July Sandhippoma in 1998, followed by Kaadhale Nimmadhi, a romantic film in which he co-stars with another hero named Murali.
He has done 61 movies (approx) so far. One of India’s highest-paid actors is Suriya. In addition, he represents the brands of several well-known firms, including Aircel, TVS, Bharati Cements, Nescafe, etc.
