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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Cannes Lions 2026: India’s Tally Reaches 23 As Enormous & Fundamental Add 2 New Shortlists

Enormous and Fundamental secure one Cannes Lions 2026 shortlist each, taking India's overall shortlist tally to 23 across 30 categories.

MM Desk by MM Desk
June 24, 2026
in Advertising
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Cannes Lions 2026: India’s Tally Reaches 23 As Enormous & Fundamental Add 2 New Shortlists

Cannes: India has added two more shortlists at Cannes Lions 2026, taking its overall tally to 23 shortlisted entries across 30 categories.

Enormous has secured a shortlist in the Film Lions category for its ‘Everybody Loves A Good Fight’ campaign for Battlegrounds Mobile India. The campaign has been shortlisted under the Media/Entertainment sub-category.

Fundamental has also earned a Film Lions shortlist for the ‘WhatsApp Baatan Hi Baatan Mein’ campaign. The entry has been recognised in the Cultural Engagement sub-category.

The latest additions have come after India added three shortlists in an earlier round of announcements. Ogilvy India secured two shortlists in the Creative Strategy Lions category for Titan Eye+’s ‘Eye Test Menu’ campaign under the Corporate Purpose & Social Responsibility and Products/Services sub-categories.

Leo India added another shortlist in the Creative Commerce Lions category for Lenovo’s ‘Gamers On Duty’ campaign in the Entertainment Commerce sub-category.

With these additions, India’s shortlist count has reached 23 at the 73rd Cannes Lions International Festival of Creativity, being held from June 22 to June 26, 2026, in Cannes, France.

India had opened its account at Cannes Lions 2026 with four wins on the first day across the Audio & Radio, Health & Wellness, and Pharma Lions categories.

 

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