The 39th week of 2022 saw the rise of Coca-Cola with respect to ad volumes. With a massive takeoff from the sixth to the third spot, the beverage brand became one of the top advertisers in the country.
Here is a list of the top ten advertisers in week 39:
Category- Top Advertisers
Starting from the top, Hindustan Unilever Ltd retained its numero spot with ad volumes of 4907.36 (‘000) secs. It was followed by Reckitt Benckiser Group which maintained its second position on the list, in spite of a drop in ad volumes from 4169.55 (‘000 secs) to 3724.65 (‘000 secs).
As mentioned earlier, Coca-Cola came third, a massive jump from the sixth position, with a rise in ad volumes from 942.71 (‘000 secs) to 1408.08 (‘000 secs). The Godrej Group, in spite of registering a decline in ad volumes, retained its fourth position on the list with 1043.09 (‘000 secs).
Multinational goods corporation P&G clinched the fifth spot, with a drop in ad volumes from 945.36 (‘000 secs) to 853.67 (‘000 secs).
Amazon Online India Pvt Ltd fell three spots to come sixth on the list, with drop-in ad volumes from 1352.32 (‘000 secs) to 787.43 (‘000 secs).
Everyone’s favorite biscuit brand, Parle-G climbed the list by one step, coming seventh, with a rise in ad volumes from 682.78 (‘000 secs) to 710.22 (‘000 secs)
Cadbury’s has become one of the top advertisers this week, with drop-in ad volumes from 785.55 (‘000 secs) to 648.11 (‘000 secs). Wadia Group held on to its ninth position as the country’s top advertiser for this week.
New entrant Tata Group came with ad volumes of 554.71 (‘000 secs) and got listed on the 10th spot.
Category- Top Brands
Here are the top ten brands in the 39th week.
Amazon. in maintained its lead in spite of a drop in ad volumes from 1218.76 (‘000 secs) to 674.51 (‘000 secs). Dettol Antiseptic too claimed the second spot in spite of a drop in ad volumes from 732.43 (‘000 secs) to 640.65 (‘000 secs).
Coca-Cola was the new entrant with ad volumes of 486.9 (‘000 secs) and Mortein 2 in 1 Insect killer took the fourth spot with 428.53 (‘000 secs).
Lizol all in 1 slipped to the 5th spot with a drop in ad volumes to 334.36 (‘000 secs). Dettol Toilet Soaps claimed the 6th position, moving one spot higher in spite of registering a drop in ad volumes from 402.02 (‘000 secs) to 334.16 (‘000 secs). Flipkart also came down by a position on number seven on the list with ad volumes of 309.98 (‘000 secs).
Mortein Insta clinched the 8th spot with a rise in ad volumes from 291.33 (‘000 secs) to 297.84 (‘000 secs). Harpic Power Plus 10X Max Clean saw a massive decline in rankings from 4th spot to 9th spot owing to a decline in ad volumes from 484.21 (‘000 secs) to 266.8 (‘000 secs).
Lifebuoy Toilet Soap with ad volumes of 258.28 (‘000 secs) claimed the 10th spot.
