No doubt, Reliance Jio has transformed the internet usage Indian within a very less time. Every brand is going digital for marketing and advertising and a big amount of new audience is expected to join the digital world in next few months. Reed Hastings, the co-founder and CEO of popular video streaming service Netflix has appreciated Jio for its works and he believes that every country should have a telecom service like Jio to expand the distribution of internet across the world.
Also Read: Indian Education System Is Lacking Creativity: Says Apple Co-Founder
There are still a lot of countries that don’t take the proper advantage of internet due to the lack of speed and quality of network they get. He also thinks that Jio is the main reason for the decrease in prices of internet plans and other companies should follow the path of Reliance Jio to attain a safe position in Indian market. He recognizes the growth of Netflix usage in India and hopes that someone would do a Reliance Jio in every country.
Netflix is focusing on Indian market from past few months as the companies knows the population factor of India and if they can capture a good share of digital users in India it can do wonders to the company. Recently, 2 new web series were launched by Netflix which has leading Bollywood stars including Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte. Netflix has plans for launching web series with regional target audience as they know that regional content is the next big thing the internet world.
Hastings believes that the main positive of Netflix is content without ads. He knows that Amazon and other big players are also aiming for Indian audience but according to him the company which provides the best services at lowest rates will win Indian market as Indians value their money a lot as compared to other companies. Also, content is a big factor and it is important to know the needs of digital users in India as their demands are quite different from the TV watching population.
