Karan Johar’s Jug Jug Jeeyo has garnered a lot of appreciation. In its first week, the movie has been declared a hit and has collected a total of Rs 46.3 crores so far.
While the star-cast is rececieving a lot of appreciation, a lot of credit goes to the marketing team in ensuring the movies success.
Announcing The Trailer Launch Like Never Before
The trailer of the movie was announced in the most unique way possible. The makers launched a contest wherein the participants had to record a video in their native language and the name of their state. The lucky winners from all States & Union territories got to release the JugJugg Jeeyo poster before anyone else.
View this post on Instagram
These were the lucky winners as announced by Dharma Production on their official Instagram handle.
View this post on Instagram
Poster Launch
Soon after the lucky winners were announced, the production team launched the poster of the much-awaited movie.
View this post on Instagram
Meet The Picture Perfect Parivaar
The makers introduced the very loving family of Jug Jug Jeeyo. Anil Kumar, Neetu Singh, Varun Dhawan, Kiara Advani, Maniesh Paul, and Prajakta Kohli, were all introduced in this one post making the movie much more anticipating.
View this post on Instagram
Trailer Launch
After a wait of only a couple of days, the trailer was launched on Instagram which garnered a lot of appreciation.
View this post on Instagram
A Closer Look Into the Characters
Neetu Singh as Geeta
View this post on Instagram
Anil Kapoor As Bheem aka ‘Papa of the Century’
View this post on Instagram
Kiara Advani aka Naina
View this post on Instagram
Varun Dhawan as Kukoo
View this post on Instagram
Behind The Scenes Of The Most Loved Family
Take a glimpse into the world of Jug Jug Jiyo and what went into making the movie a success today.
View this post on Instagram
The Panjaabban Song Out
View this post on Instagram
The Film Fraternity Comes Together For The Panjaabban Song
Stars from the fraternity have come together to groove on the hook song of The Panjaabban Song
Also Read:Marketing Strategies Of Movie Brahmastra That Are Helping To Create Buzz
View this post on Instagram
Outdoor Marketing And Fan Meets
View this post on Instagram
View this post on Instagram
Brand Collaborations
Mumbai Metro
#Stars on MumbaiMetro@MMRDA
Cast of #JugJuggJeeyo @AnilKapoor @Varun_dvn @advani_kiara took #AapliMumbaiMetro to make a quick commute & were happy at this convenience & recommended everyone this #JhakaasRide #MMRDA #Metro “saves 30-45 min commute time”avers Shri Anil Kapoor pic.twitter.com/stpSKfUL8i— MMRDA (@MMRDAOfficial) June 14, 2022
Amazon India
Explore a totally Bollywood-style masaledaar world of love, laughter, colour and drama in Jug Jugg Jeeyo!
Grab the chance & get 10% back**T&C apply#PayAmazonSe @dharmamovies @viacom18studios @tseries @varundvn @kiaraaliaadvani @mostlysane @manieshpaulhttps://t.co/gkzUPJdior pic.twitter.com/hzx00B2q4f
— Amazon India (@amazonIN) June 21, 2022
Paytm, BMS
Here is our official invitation to you and your family to come experience the magic & madness of #JugJuggJeeyo! 💖
ADVANCE BOOKINGS OPEN NOW!
BMS – https://t.co/oe2CZNlKCG
Paytm – https://t.co/FI4i3AT1fhJugJugg Jeeyo coming to cinemas on 24th June. pic.twitter.com/gDaKiRbNiF
— Viacom18 Studios (@Viacom18Studios) June 18, 2022
