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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Home What’s Buzzing

How Brands Celebrated Earth Day 2022 With Their Creative Posts On Climate Change

Rinie Wilson by Rinie Wilson
April 26, 2022
in What’s Buzzing
A A

On April 22, 2022, the world celebrated Earth Day. Earth Day was first celebrated 52 years ago as an effort to organize teach-ins on university campuses about sustainability and also to make people aware of the threats to climate change from human behaviors.

Following the trend, many brands have also taken it upon themselves to ensure that they are doing their due diligence as well. As a part of their corporate social responsibility, brands ensure that they contribute in any way that they can.

With the vast audience that each brand is connected with, it becomes essential for brands to make a difference.

Their efforts have somewhat benefited as there has been a global rise in the demand for sustainable living in the past few years. The products and services that enable sustainable living are also available in many variants and at affordable prices making way for an entirely new market.

The responsibility to save the planet doesn’t only fall on the shoulders of the government, businesses, or the common people. It is a task that requires collective efforts.

Brands have been actively rolling-out posts and campaigns on earth day for some time now. Here are the brands that shared some of the most iconic posts for Earth Day 2022.

UN Environment Programme

 

View this post on Instagram

 

A post shared by UN Environment Programme (@unep)

YouTube

AU Bank India

 

View this post on Instagram

 

A post shared by AU SMALL FINANCE BANK LTD (@aubankindia)

Godrej Group

BMW

All Birds

 

View this post on Instagram

 

A post shared by Allbirds (@allbirds)

Tata Play

 

View this post on Instagram

 

A post shared by Tata Play (@tataplay)

These posts are designed to educate one and all about the ways the Earth is degrading and what measures we can take to rescue it. After all, it is not the Earth that needs the saving but us humans who live on it.

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