The Celebrity Brand Valuation Report 2021, has been released by Duff & Phelps, A Kroll Business, and the results are more or less similar to the last year’s report, with celebrities switching ranks. However, for the fifth time, Virat Kohli emerged the most valued celebrity in the country. Let’s take a look at the top ten on the list, with their brand value and ranks.
1. Virat Kohli
In spite of quitting captaincy in T20 and ODI formats, Virat Kohli continues to reign on the list, for the fifth year in succession. The undisputed king in terms of brand value, Virat Kohli endorses a plethora of brands and also has major investments in many businesses. Endorsing brands like Tissot, Puma, MRF, Vivo, BlueStar, Myntra, this former skipper’s brand valuation stands at $185.7 million.
2. Ranveer Singh
Bollywood’s blue-eyed boy Ranveer Singh is second on the list, after climbing one spot from last year. With a brand value of $158.3 million, Ranveer Singh’s magnetic personality and dependency as an actor has helped in raising his brand value. He is the face of several brands, that include Flite, Kotak Mahindra Bank, Ching’s, Colgate, Head & Shoulders, MakeMyTrip, Royal Stag, Set Wet, Siyaram’s, Vivo and Xiaomi India.
3. Akshay Kumar
The Khiladi of Bollywood, has come third on the list of the most valued celebrity in India. Having switched ranks with Ranveer Singh, his brand valuation stands at $139.6 million. He endorses a number of products like Revital H, Lever Ayush, Cardekho, Harpic, Suthol, Dollar, tata Motors and new age brands like GOQii, Cuemath.com and PagarBook.
4. Alia Bhatt
Having jumped three places to come fourth, Alia Bhatt is the most valued female celebrity in the country this year, racing ahead of Shah Rukh Khan too. With a brand valuation of $ 68.1 million, Alia Bhatt is the face of many a well-known brand like Garnier, JSW Paints, Kopiko, Frooti, Flipkart, Sunfeast dark Fantasy, Mohey, MakeMyTrip etc…
5. M.S. Dhoni
With around 25 brand endorsements, M.S. Dhoni saw a raise in his brand valuation, now amounting to $61.2 million. He has come sixth, having climbed five places from last year. He endorses brands like Colgate, RedBus, Reebok, Oppo, Sonata, Pepsico, Boost, Amity university and Snickers.
6. Amitabh Bachchan
The first superstar of Bollywood, Amitabh Bachchan, comes in as the sixth most valued celebrity. Owing to his relatability and popularity among masses, he is a brand in himself and his brand valuation stands at $54.2 million. He endorses brands like FirstCry, JustDial, Navratna Oil, Kalyan Jewellers, ICICI Bank, Parker, Maggi and Gujarat Tourism.
7. Deepika Padukone
One of the highest paid Bollywood stars, Deepika has worked with the whose who in the industry. The national level badminton player is seventh on the list with a brand valuation $51.6 million. She endorses brands like Levi’s, Oziva, Tanishq, Coca-Cola, Goibibo, Lux, Pepsi, Kellogg’s, Britannia and Parachute Oil.
8. Salman Khan
Salman Khan retained his eight position with $51.6 million in brand valuation. The actor endorses brands like Relaxo, Wheel, Thums Up, Dixcy Scott and Mountain Dew.
9. Ayushmann Khurana
Having slipped to the ninth position is Ayushmann Khurana, with his brand valuation dipping to $49.3 million. His endorsements include Nestle KitKat, Bajaj Allianz, Sprite, Tide and Titan Eye Plus.
10.Hrithik Roshan
Another celebrity to retain his position on the list is Hrithik Roshan. Endorsing products like Euro, Donear, J. Hampstead, Mountain dew and HRX, his brand valuation comes to $48.5 million.
