Max Bupa Health Insurance will now be known as Niva Bupa health insurance. And to spread its message of re-branding, the brand,one of the country’s leading health insurers has announced a series of ads under the campaign “Zindagi Ko Claim Kar Le”. This re-branding effort is made to change the way at which health insurance is perceived by people. And also, how health insurance helps create memories rather than unpleasantness.

Created by Glue Creatives, the three films in the campaign have been directed by Shlok Sharma and captures real life situations.

Talking about the campaign, Nimish Agrawal, senior vice president and head of marketing, Niva Bupa, said, “At Niva Bupa, the brand philosophy is to humanise and dejargonise the health insurance category, and play the role of an enabler that gives consumers the confidence and freedom to claim the countless magic moments that life has to offer. ‘Zindagi Ko Claim Kar Le’ is a way to urge our
consumers to live life to the fullest and leave the worries to us, should any unfortunate incident happen.”

The television plan for the campaign covers over 35 channels including leading news channels and television shows. The ads will also run on movie channels with more than 9000 spots over a period of 21 days.

The print plan encompasses leading publications covering 15 cities and 35 town clusters. Ads will be published across leading publications like Times Of India, Sakal, Punjab Kesari etc..and even vernacular publications.

The radio plan has more than 20,000 spots and will be streamed across more than 16 towns on leading radio stations.