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    Can Legacy Remain A Differentiator In Modern Marketing?

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Home Misc

Zara Customers Are Getting Notes Reading “I Didn’t Get Paid For This” In New Clothes

Shubham Sachdeva by Shubham Sachdeva
November 22, 2017
in Misc, What’s Buzzing
A A

The unpaid Zara factory workers are showing their protests by hiding notes for shoppers inside the clothing items. This happened in Zara stores in Turkey where the workers are claiming that they have not been paid for making the merchandise. The tags read “I made this item you are going to buy, but I didn’t get paid for it.” By doing this they are seeking for the support of customers to help them in improving the working conditions and receiving of pending salaries.

Source

All this happened after Bravo, a third party manufacturer employed by Zara decided to shut its offices without any warnings and also didn’t paid 3 months salary of the workers. About 140 workers lost their jobs and are asking 3 months pay from Zara but all in vain till now. “We had no other choice but start this campaign. We put these tags on garments across every Zara store in every shopping mall across Istanbul. We don’t want to harm Zara. That’s not what this is about. But we want what is owed to us,” said Filiz Tutya, one of Bravo Tekstil workers.

Source

Inditex, the parent company of Zara has released a statement claiming that it will co-operate with International Labour Organisation and try to solve this issue as soon as possible. This is a very bad news for Zara as getting involved in such controversies creates a bad image in the mind of customers.

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