Have you ever thought about the change in various scenarios around the world over the centuries? Think about it, be it battles, movies or content, everything has gone through a dynamic process.
Movies went from the theatre to OTT platforms, content moved online and battles chose a different light.
Yes, if you’re wondering what I mean, take a look at how it isn’t about wars between nations or an army over land or money, it is between brands over customers.
1) Godrej and IKEA
Ikea recently entered the Indian market after trying for many years with the launch of a physical store in Hyderabad in mid-2018. It now plans to expand its online presence too and launch stores in other cities like Mumbai.
However, Godrej Interio wasn’t going to keep mum about having a new foreign competitor in the furniture and design industry. It launched a series of social media campaigns using IKEA’s famous yellow and blue colour combination with their font style, highlighting Godrej’s exquisite and unique services like warranty and free delivery.
2) Pepsi and Coke
This one has always been a battle to remember across generations. Both brands look for ways to get a higher market share, competing very strongly against each other. Coca-Cola got a new office on the second floor of a building and added a board to guide entrants. Pepsi decided to add a hoarding of its own though stating how it’s everywhere. What fun it is to watch! 😉
Then, on Halloween, once again Pepsi started first but Coke didn’t let the opportunity go.
3) Kingfisher vs Jet airways
Even though both these age-old and renowned airlines have seen their downfall in the recent days, there used to be a time when they not only dominated the Indian aviation market but enjoyed healthy brand rivalry.
Jet Airways launched a new campaign about ‘We have changed’ which was ambushed by Kingfisher’s tagline ‘We made them change’. The battle continued when Jet airways launched new international flights to New York and Kingfisher countered with ‘They’ve now flown from here to New York’. To top it all off, Go Air also dived in.
4) Micromax vs Apple
The Indian Company went against the American giant by launching an initial campaign stating ‘I can afford this’, an obvious jab at the expensive nature of iPhones.
Later, when Apple launched iPhone 4S around that time, Micromax went one step further, launching a tagline saying ‘I (can afford this) phone 4 S(ure). A subtle yet direct ad battle indeed.
5) Nestle vs Cadbury
Nestle went to challenge Cadbury in its own game. Cadbury launched a campaign in 2009 stating ‘Meetha hai khana aaj pehli tareekh hai’, talking about the moment to have something sweet on the first day of a month.
Nestle then launched a tagline ‘Khao bina tareekh dekhe’, spoofing Cadbury by calling Nestle as a dessert that can be eaten on any day without looking at the date.
These advertisements wars are a good spoonful of entertainment for customers and calls for a round of applause for the marketing teams of the brands. A fair play indeed, it portrays a fun take on the competition.
