Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

One Word In Mining Laws Can Increase JSW Steel Margin By 300 Crores

Surabhi Kedia by Surabhi Kedia
October 10, 2019
in Editorial Opinions
A A

It was a very recent story, how a battle was brewing between state miner NMDC and the Karnataka Government. The debate was about the renewal of the mining lease for the miner with respect to the Donimalai mines. You might be wondering, what is so special about these mines that a state miner went up against the government?

Well, the mine produces 6 million tons of iron every year, solely responsible for 17 percent of NMDC’s total capacity.

So, how did things unfold?

Well, the Karnataka Government agreed to renew the lease but with a certain condition. NMDC had to pay an 80% premium on the sale value of the mineral procured from the mine. So, NMDC didn’t accept this, deciding to go to High court to vouch for the lease. Then again, the Karnataka Government in return took away the entire decision to approve the lease in the first place.

JSW Steel

How could the Government do so?

There is this one particular law that governs such cases. The law states that ‘if a public sector undertaking has requested a state government to renew a mining lease, the government ‘may’ do so. This is under the The Mines and Minerals Development and Regulations Act (MMDRA).’

Hence the use of the word ‘may’ allowed the Karnataka Government to change their decision.

Have things changed now?

The law was recently changed where the word ‘may’ was replaced by ‘shall’. Hence, the Karnataka Government had to allow NMDC to start mining. So, on one hand, NMDC benefitted and the state of Karnataka did too since its ore shortage reduced. Moreover, another major benefiter was the big steel company, JSW steel, which has a plant in Bellary, very close to Donimalai.

How did JSW Steel benefit?

JSW steel purchased ore from NMDC for its Bellary plant. It was buying around 5 million tonnes of iron ore before NMDC stopped mining in that area. After this, JSW steel had to purchase raw material from other sources which drastically increased its costs by Rs 600 a ton.

However, all thanks to the current changes made and the renewal of the lease, JSW steel would save around Rs 300 crores if it starts sourcing again from NMDC in Donimalai. After all, all is well that ends well.

Also Read: How Brand Factory Makes Profit Even After Offering High Discounts

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Latest

JioStar Appoints Avinash Jain As Director - Creator Facilitator

JioStar Appoints Avinash Jain As Director – Creator Facilitator

June 5, 2026
Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

June 5, 2026
Hero MotoCorp Elevates Gagandeep Chawla As National Head - DGP Marketing & AGM

Hero MotoCorp Elevates Gagandeep Chawla As National Head – DGP Marketing & AGM

June 5, 2026
JioHotstar Expands Partnership With Magnite For Programmatic Advertising

JioHotstar Expands Partnership With Magnite For Programmatic Advertising

June 4, 2026
Alphabet Bets Big On AI With $85Bn Fundraising

Alphabet Bets Big On AI With $85Bn Fundraising

June 4, 2026
Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

Imarticus Learning Appoints Rahul Jain As Chief Growth Officer–Enterprise

June 4, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.