Twitter has become a great tool for advertising as online users always keep an eye on the trending topics and what brands are doing on them. The most popular brands are the ones which spread their message using funny ideas and Hike is one of such names.
What makes us say this is that Hike has been the topic of talk in the last few weeks due to its creative stickers for every trending situation and now the brand is winning social media marketing with interactive replies on Twitter.
Recently, Zomato started a new trend on Twitter by writing a post in the binary coding.
https://twitter.com/ZomatoIN/status/1154625866145492992
In English, Zomato’s tweet means “Tea Break”
Seeing the response, other brands including Godrej Cinthol, Comicstaan came up with funny replies to Zomato.
01000110 01101111 01110010 00100000 01110101 01110011 00101100 00100000 01101001 01110100 00100111 01110011 00100000 01010011 01001000 01001111 01010111 01000101 01010010 00100000 01110100 01101001 01101101 01100101 00100001
— Godrej Cinthol (@GodrejCinthol) July 26, 2019
When translated it says, “It’s shower time”
01100011 01101000 01100001 01101100 01101111! https://t.co/32IGR2szsz pic.twitter.com/Heb8CRIDVh
— Comicstaan (@comicstaan) July 26, 2019
When converted it says, “Chalo”
In the race of grabbing attention of online users, Hike won the whole situation by smartly promoting their stickers by decoding the tweets of Zomato and Comicstaan with their stickers:
For Zomato
https://twitter.com/hikeapp/status/1155474486310797312
For Comicstaan
https://twitter.com/hikeapp/status/1155476963844218881
This not only helped in the promotion of Hike stickers but also saved the time of online users to search and decode tweets of Zomato and Comicstaan
The fact that every brand was copying Zomato’s coding trend and Hike did something unique by putting use of stickers in such situations makes us praise Hike for their presence of mind and quick action.
These days, it is very difficult to stay relatable and advertise in a way that it doesn’t look promotion and Hike did exactly the same.
Moment Marketing at its best, right? Let us know your views on this in the comment section.
