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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Digital Media

How This App Got Over Half A Million Downloads Using Instagram Stories Only

Surabhi Kedia by Surabhi Kedia
May 22, 2019
in Digital Media
A A

Are the most-used apps on your phone are Instagram or Pinterest? Are you used to uploading pictures very often? Then photo apps must be a serious thing for you.

Interestingly, photo apps have become a serious business today. Instagram Stories is perhaps the biggest beneficiary of this trend.

Everyone agrees to the fact that ‘Stories’ is Instagram’s defining feature at the moment, and users are leaving no stone unturned to make the most of it. As a result, apps dedicated to the beautification, glamorization, and optimization of content that goes in ‘Stories’ have flooded the app stores.

And if you use such apps then let me introduce to you another such interesting app, Insta Story.

What it is all about?

Insta Story, launched in January 2019, is developed by Ufoto (a Chinese Android developer that specializes in photo and video apps) and has already witnessed half a million downloads with a rating of 4.7 out of 5 on the Play Store.

Currently, it’s one of the best photo editing apps for your marketing stack.

Instagram stories

It describes itself as an ‘IG story maker’ and offers 20 themes and 300 templates, along with multiple layouts, fonts, and backgrounds, for users to create beautiful and compelling stories.

What’s in it for me?

The 28 MB app is compatible with most smartphones and it also comes with Stickers (that can be added to photo collages), Texts (aesthetically-deigned fonts that give Stories a poster-like edge), and Filters (Instagram’s core feature that eventually spawned an entire industry of photo filter apps).

1. No Log-in

It doesn’t require a log-in, which means you do not have to be a part of it with your email or number. Which is a great relief for many! But what it asks for is access to your phone camera and media files (photos, videos, audio, etc.)

2. Several templates

There are several templates based on seasons, moods, special occasions, etc. New templates are added every week, and each addition is labeled with a ‘new’ tag to help user discovery.

3. Ad-free

Unlike several photo editing apps that have inundated the Play Store, Insta Story is clean, intuitive, and most importantly, ad-free. The templates are not only elegant and well-designed but also tastefully curated.

Photographers, artists, digital storytellers, and brand marketers stand to get a lot out of it.

There’s a premium for the paid user

Though a few of the features are free, the average user might be restricted by the fact that most top features have to be paid for.

Insta Story operates on a freemium model. Some templates are open to all, but to earn full access, users have to make in-app purchases (starting at ₹85) or opt for a subscription plan (₹250 a month and ₹820 a year). Subscriptions come with a three-day free trial that can be canceled anytime.

Also Read: Meet The Young Minds Who Have Built Big Businesses Using Instagram

If the reviews are to be believed they are an amazing app however some demand for more free templates. But guess what, the harsh truth is the best things in life don’t come for free!

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