The partnership aligns with Stoa Paris’ vision of catering to India’s growing affluent consumer base through design-led home décor. Known for his distinct aesthetic sensibilities and eye for design, Johar is expected to reinforce the brand’s positioning around modern, expressive and personalised living spaces.
Encompass Design India describes itself as a house of premium consumer brands built for affluent India, identifying emerging consumer needs and creating brands that address evolving lifestyle aspirations. Alongside Stoa Paris, its portfolio also includes Small Batch, a gourmet food brand focused on artisanal culinary experiences.
Stoa Paris offers a range of premium home fashion products and is available through its official website, major e-commerce platforms including Amazon and Flipkart, as well as offline retail outlets such as Reliance Centro, HomeTown and standalone high street stores.
Sonia Nigam, Business Head – Home Furnishing, Encompass Design India Limited, said “At Stoa Paris, we are building for the new affluent and younger India that sees the home as an extension of identity and personal expression. Karan Johar is not just a style icon, he is a cultural trendsetter for bold fashion with an unparallel art of storytelling that sets him apart in a way few others can. His flair for dramatic spaces brings a distinctive point of view that reflects a very high creative alignment with our brand Stoa Paris. We are already one of the fastest growing brand in bed linen category with over lakhs of customers and with this partnership we will further strengthen our premium positioning and set the stage to redefine the home fashion segment for ever.
On the occasion, Karan Johar said, “I’ve always believed that your home is the most honest reflection of who you are, it’s where your personality shows up without filters. For me, design isn’t just about how something looks, it’s about how it makes you feel and the story it tells. Stoa Paris really gets that balance of bold, fashion-forward design and everyday luxury. It’s stylish with a flair, and that’s something I truly connect with. I’m excited to be part of a brand that’s encouraging people to treat their homes as an extension of their personal style and inspiring them to embrace their high fashion personality.”
