Dentsu Creative India has secured the creative mandate for Lotte India following a multi-agency pitch. The account has been assigned to the agency’s Chennai office, which has taken responsibility for managing the partnership.
The agency has been entrusted with brand strategy, creative development and integrated campaigns across Lotte India’s portfolio, including Choco Pie, PEPERO, and the Joee & Toffee range comprising Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk, Chewits, Lolly Bliss, Lotte Juicies and Joee. The partnership has begun with a campaign for PEPERO, the Korean snack brand, in India.
The collaboration has aimed to strengthen Lotte India’s brand portfolio while creating new consumer experiences for evolving snack consumers. As interest in Korean culture has continued to influence consumer preferences across entertainment, beauty, food and lifestyle, Lotte India has introduced PEPERO to Indian consumers seeking global flavours and cultural experiences.
Lotte India has continued to maintain its presence in the confectionery category through brands including Coffy Bite, Lotte Eclairs, Caramilk and Choco Pie.
Rachna Anbumani, VP (Head of Marketing), Lotte India, said, “Gearing up for a new PEPERO campaign, Lotte India was on the lookout for a strategic and creative partner who could understand our brand ethos and portfolio. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We look forward to this partnership as we take our brands to the next level.”
Indrajeet Mookherjee, President – Integrated Client Management, dentsu, added, “We are incredibly proud to partner with Lotte, an iconic name that has brought joy to households. This win is a testament to Dentsu’s data-driven creativity and our ability to connect brands with consumers in deeply meaningful ways. Confectionery is an emotional, impulse category, and we look forward to supercharging Lotte’s flagship brands and drive their next era of growth.”
Priya CM, Sr. VP, Dentsu Creative, commented, “We are excited to partner with Lotte, one of the top confectionery brands in the world. This category offers tremendous scope to push creative limits, spark conversations, and have fun while building meaningful brand connections.”
