WPP Media has topped India’s new business rankings for the first quarter of 2026, according to the latest COMvergence Q1 2026 India New Business Barometer. The media network has recorded total billings of $178.8 million, the highest among all media groups tracked in India during the period.
The report has tracked 18 media pitches worth a combined $316 million during Q1 2026. WPP Media has accounted for $178.8 million of the total billings, reflecting the largest share of the reviewed market during the quarter.
During the quarter, WPP Media has secured 11 business outcomes in India, including seven new client wins and four retentions. The wins have spanned sectors such as automobiles, FMCG, hospitality, pharmaceuticals and real estate.
The network has added and retained clients including Reckitt, JSW Motors, Jaguar Land Rover, Godrej Properties, Nothing Technology, Airbnb, Red Bull, Valvoline, Agilus, Alkem Laboratories and Zee Bullet during the quarter.
WPP Media has also reported a client retention rate of 74%, with retained billings of $179 million across four accounts.
The company’s performance in India has aligned with its global results in the COMvergence Q1 2026 Global New Business Barometer. WPP Media has led the global rankings with $1.5 billion in total new business billings, supported by account wins including Jaguar Land Rover and Estée Lauder. The report has also stated that WPP Media accounted for $1.2 billion of the $1.8 billion awarded to bespoke, group-led media solutions, representing 25% of the $7 billion in total reviewed media spend. Agency brands Wavemaker and EssenceMediacom have ranked first and second globally for new business value, respectively.
Prasanth Kumar, CEO, WPP Media South Asia, said, “Being recognised as the leading media group for new business in India is a reflection of the trust our clients place in us and the strength of our integrated proposition. In an increasingly dynamic marketplace, brands are looking for partners who can connect creativity, media, data and technology to drive tangible business outcomes. What is particularly encouraging is that our growth story is being powered not only by new client partnerships, but also by the confidence of existing clients who continue to grow with us. As the industry evolves, our focus remains on building future-ready capabilities, investing in talent, and creating solutions that help brands unlock sustainable growth at scale.”
