Level SuperMind has rebranded as Swa:aha, marking a strategic evolution from a meditation and mindfulness app to a holistic wellness platform designed for modern Indian consumers.
The move reflects a broader shift in the company’s vision, with co-founders Ranveer Allahbadia and Harshil Karia positioning the platform beyond mind performance to address users’ overall wellbeing through personalised experiences spanning the mind, body and daily emotional life.
Derived from Sanskrit, Swa means “Self”, while Aha represents a moment of realisation. Together, Swa:aha embodies the ideas of offering, surrender and transformation, forming the foundation of the company’s new brand promise: helping users discover, reset and strengthen themselves through personalised wellness journeys.
The rebrand is driven by the belief that wellness is not one-size-fits-all. Rather than encouraging users to follow a single discipline or rigid routine, Swa:aha offers flexible recommendations tailored to individual needs. Depending on the user, the experience may range from yoga sessions and guided meditations to breathwork, affirmations, journaling and sleep content.
The platform is now organised around three pillars—Discover Yourself, Reset Yourself and Strengthen Yourself—expanding its scope beyond meditation into broader self-development and emotional wellbeing.
For existing users, the app retains and expands its existing offerings. Swa:aha now includes more than 700 guided meditations, 100-plus sleep stories, sleep music, yoga, pranayama, breathwork, journaling, one-minute affirmations, Astro features, and tools such as Journey and Digi-Mala, alongside content from Indian and global mindfulness experts.
The rebranding comes amid growing demand for personalised, flexible and judgment-free wellness experiences in India, reflecting a wider evolution in how consumers are approaching health and wellbeing.
“At its core, life is about knowing yourself and finding balance across all aspects of who you are. Swa:aha is built entirely around that idea : a more complete experience, on your own terms”, said Ranveer Allahbadia, Co-Founder, Swa:aha.
“Every product decision came back to one question: how do we offer truly personalized recommendations and build easy-to-follow journeys that fit modern lifestyle? Swa:aha is the fullest expression of that answer,” added Harshil Karia, Co-Founder, Swa:aha
