AnyMind Group has launched AnyAI DSP, a new advertising demand-side platform (DSP) designed to help performance marketers improve campaign outcomes through AI-powered media buying and optimisation.
Built on the company’s data and utilisation platform, AnyAI, the DSP leverages predictive analytics, campaign optimisation and performance intelligence to drive greater transparency and efficiency across mobile and digital advertising. The launch expands AnyMind’s growing portfolio of AI-native products, which includes AnyAI OMO, AnyAI Workflow, AnyLive and AnyAI Video.
At launch, AnyAI DSP supports programmatic buying across video, native, display banner and playable ad formats. The platform provides access to inventory through more than 30 supply-side platforms (SSPs), leading ad exchanges, owned-and-operated media properties and AnyMind’s own advertising supply.
To support campaign measurement and attribution, the platform integrates with mobile measurement partners including AppsFlyer, Adjust, Branch and Singular, enabling advertisers to track performance and optimise campaigns across the user acquisition funnel.
According to the company, the DSP uses AI agents to classify and analyse ad inventory, predict bidding outcomes and pricing, identify performance opportunities, and optimise campaigns using signals such as impressions, clicks, placements, device data, user context, post-install activity and historical performance metrics.
The platform also offers real-time reporting capabilities, allowing marketers to monitor spends, conversions, installs, clicks, user quality and app health across campaigns and creatives.
AnyMind said early tests have delivered promising results. A Japan-based lifestyle app recorded a 182% monthly return on ad spend (ROAS) through AnyAI DSP, compared with 74% from another DSP, while an e-commerce app achieved 125% Day 0 ROAS, versus 25% on a competing platform.
With the launch of AnyAI DSP, AnyMind aims to strengthen its position in the AI-powered advertising ecosystem by providing marketers with greater visibility, automation and performance optimisation across programmatic media buying.
Kosuke Sogo, CEO of AnyMind Group, said: “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers. Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.”
Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said, “With performance marketing evolving rapidly, brands today need more than scale they need intelligent and transparent user acquisition. Our Any AI DSP leverages real-time data signals to continuously optimize bidding, audience targeting, and campaign performance, enabling brands to acquire higher-quality users more efficiently. By focusing on predictive insights and long-term value, we help brands move beyond installs to drive stronger LTV and measurable business outcomes.”
