BigTrunk Communications has secured the national digital and social media mandate for Velvex, the lubricant brand of Nandan Petrochem Limited.
Under the mandate, BigTrunk Communications has been tasked with strengthening Velvex’s digital presence and social media strategy while increasing engagement with consumers and stakeholders across India.
The partnership has focused on building brand equity, improving digital share of voice, and developing consistent brand communication across platforms. The agency has also been assigned to support Velvex’s broader business objectives, including product adoption, market expansion, and consumer trust.
As part of the engagement, BigTrunk Communications has planned to develop always-on content, platform-specific storytelling, and targeted digital campaigns for the brand. The agency has also aligned its efforts with Velvex’s association with the Lucknow Super Giants, for whom the brand serves as the official lubricant partner.
The mandate has covered markets across the country, with campaigns tailored to regional audiences, priority markets, and consumption clusters while maintaining a consistent national brand narrative.
The account has further strengthened BigTrunk Communications’ presence in the automotive and industrial lubricants category.
XX, Velvex, said: “Velvex operates in a category where performance, trust, and consistency are critical to brand leadership. As we continue to expand our footprint across India, building a strong and differentiated digital presence is essential. BigTrunk’s strategic approach to content, performance, and data-driven storytelling aligns well with our brand values and growth ambitions. We look forward to working closely with their team to strengthen our engagement with customers and stakeholders nationwide.”
Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said: “The lubricants category is evolving, with brands needing to stay relevant across diverse audiences while building trust and familiarity over time. Velvex has a strong foundation, and our focus will be on shaping a digital presence that reflects the brand’s strengths while driving meaningful engagement. We look forward to building a long-term partnership that delivers sustained impact.”
