Ageas Federal Life Insurance has elevated Erum Kidwai to the role of Chief Marketing Officer, expanding his responsibilities after more than a decade with the company. Kidwai announced the new role via his LinkedIn.
Kidwai most recently served as Senior Vice President & Head – Marketing from November 2023 to May 2026. Prior to that, he held the position of Senior Vice President – Marketing from January 2012 to November 2023 at the company, formerly known as IDBI Federal Life Insurance.
Between January 2012 and January 2021, he also served as Senior Vice President at IDBI Federal Life Insurance, while simultaneously leading marketing functions as Vice President – Marketing from January 2012 to March 2020.
Before joining the insurer, Kidwai worked at Canara HSBC Oriental Bank of Commerce Life Insurance as AVP – Brand Activation and Visibility from January 2008 to January 2012. Earlier, he was Zonal Marketing Manager at HDFC Life between July 2005 and January 2008.
He began his professional journey at BCCL, where he worked as Assistant Manager from June 2001 to July 2005.














