DeHaat Honest Farms has appointed YAAP Digital as its creative and media partner to strengthen its presence in the pesticide-free food category. The mandate has included digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying for the brand.
The partnership has focused on building DeHaat Honest Farms’ positioning around sourcing transparency and product clarity as consumer attention towards food quality and ingredient sourcing has increased. The communication strategy has aimed to establish the brand as a consistent voice in the pesticide-free food segment through information-led campaigns and digital outreach.
DeHaat Honest Farms has aligned the collaboration towards expanding brand visibility while combining performance-driven marketing with long-term brand-building initiatives in the clean food segment.
“Consumers today are asking harder questions about what they eat and where it comes from,” said Adarsh J. Srivastava. “Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”
“DeHaat Honest Farms is building a modern brand rooted in trust and quality, and we’re excited to partner with them on this journey. At YAAP, our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully,” said Manan Kapur.
