The final day of The ABBY Awards 2026 powered by The One Show at Goafest saw a wide range of special honours being announced across categories including Video Craft, Audio & Radio, Creative Commerce, Use Of Data, B2B, Branded Content & Entertainment, Brand Experience & Activation, Outdoor, Print, Still Digital, Audio-Visual TV, Audio-Visual, Digital & OTT (Below 1 min & Above 1 min), Integrated.
There were no winners in the newly announced Social Content & Influencer Marketing category this year.
In the Client of the Year category, PepsiCo India emerged on top with 150 points, winning a total of 31 awards, including 1 Grand Prix, 4 Gold, 9 Silver, 9 Bronze and 8 Merit. Flipkart Internet secured the second spot with 134 points, taking home 34 awards, comprising 2 Gold, 7 Silver, 13 Bronze and 12 Merit.
Krafton finished third, also with 134 points, winning 25 awards, including 3 Gold, 14 Silver, 5 Bronze and 3 Merit.
In Creative Network Agency of the Year, Publicis Groupe took the top honour with a commanding 796 points, winning 172 awards, including 1 Grand Prix, 14 Gold, 51 Silver, 77 Bronze and 29 Merit.
Omnicom Media secured the second position with 300 points and a total of 74 awards, comprising 7 Gold, 13 Silver, 29 Bronze and 25 Merit. WPP finished third with 74 points, taking home 16 awards, including 2 Gold, 5 Silver, 5 Bronze and 4 Merit.
In the Video Craft Specialist of the Year category, Good Morning Films emerged as the winner with 68 points, winning 14 awards, including 8 Silver, 4 Bronze and 2 Merit. Mothership Productions came second with 54 points, securing 9 awards, comprising 3 Gold, 3 Silver and 3 Bronze.
Vanilla Films finished third with 14 points, winning 4 awards, including 1 Silver, 1 Bronze and 2 Merit.
Leo India continued its strong Day 3 performance by winning Brand Experience & Activation Specialist of the Year, securing 70 points with 15 awards, including 8 Silver, 4 Bronze and 3 Merit.
McCann India took the second position with 16 points, winning 4 Bronze medals, while Tribes Communications finished third with 12 points, taking home 3 awards, including 1 Silver, 1 Bronze and 1 Merit.
Leo India also topped the Branded Content & Entertainment Specialist Agency of the Year category with 38 points, winning 8 awards, comprising 1 Gold, 2 Silver, 4 Bronze and 1 Merit. Enormous secured the second position with 32 points, taking home 6 awards, including 1 Gold, 3 Silver, 1 Bronze and 1 Merit.
White Rivers Media finished third with 10 points, winning 3 awards, including 2 Bronze and 1 Merit.
Click here to view the complete list of Gold, Silver, Bronze, Merit, and finalist winners.
