Dish TV India has unveiled an enhanced South India-focused content offering aimed at strengthening its presence across one of the country’s most culturally diverse and television-centric markets.
The revamped offering introduces regional language-led packs starting at Rs 149 per month, curated specifically for Tamil, Telugu, Kannada and Malayalam-speaking audiences. The company said the packs have been designed around evolving household viewing preferences, with a focus on accessibility, affordability and seamless entertainment experiences.
The base pack includes more than 225 channels, including over 36 Tamil language channels, while the Telugu, Kannada and Malayalam packs each feature over 30 channels tailored to regional entertainment consumption patterns. The offering combines entertainment, movies, daily programming and sports content, while also allowing consumers to customise packs based on their viewing needs.
Dish TV noted that South India continues to remain one of India’s most vibrant television markets, driven by strong affinity towards regional storytelling, cinema and family-centric viewing experiences.
As part of the new rollout, the company has also introduced its ‘Sports Always-On’ feature, which allows viewers to continue accessing key sporting content even during recharge gaps or temporary service interruptions.
Speaking on the announcement, Manoj Dobhal, CEO and Executive Director, Dish TV India, said, “South India has always been an extremely important market for Dish TV, shaped by strong language preferences, deep-rooted entertainment culture, and highly engaged family viewing habits. With our new packs starting at Rs 149, our focus is to make quality entertainment more accessible and more aligned with how consumers across the region watch television today. without worrying about missing action due to recharge gaps or temporary disruptions. Our broader focus remains on making entertainment simpler, more seamless, and consistently connected entertainment experiences across their favourite content in their preferred language.”
Sukhpreet Singh, Chief Revenue Officer, Dish TV India, added, “Consumers today are looking for value, convenience, and entertainment experiences that reflect their language and viewing preferences. Our enhanced South India offering has been designed around these insights — combining affordability, strong regional content choices, and uninterrupted access into a single consumer-first proposition. The idea is to make everyday entertainment simpler and more accessible for households across the region.”
