Hero MotoCorp has appointed Ishaan Khatter as the brand ambassador for its scooter range Hero Xoom. The company has also launched a new campaign aimed at engaging new-age riders.
The campaign has featured Khatter in a film built around a reworked nostalgic track, ‘Xoom Xoom Xoom Baba’. It has showcased a mix of high-energy stunts and a ride-date narrative, ending with the call ‘Get, Set, Xoom’. The film has highlighted themes of speed, agility and self-expression aligned with the product positioning.
The campaign film has been created by McCann India, part of Omnicom Advertising India, and the track has been sung by Usha Uthup.
Hero MotoCorp has positioned the Xoom range—Xoom 110, Xoom 125 and Xoom 160—as products focused on performance, design and features such as fast acceleration, larger wheels, LED projector headlamps and front disc brakes. The Xoom 110 and 125 have been made available through the company’s dealership network, while the Xoom 160 has been offered via Hero Premia outlets.
“Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience. This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom.” — Aashish Midha, Head of Marketing, Hero MotoCorp
“Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song. It has the perfect mix of nostalgia and youthful energy. Shooting it felt effortless and exciting, and I think audiences will really connect with the vibe and chemistry the film brings to life.” — Ishaan Khatter
