Tempest Advertising has appointed Aparna Nawathe as Vice President & Branch Head for its Mumbai operations, marking a key step in the agency’s ongoing national expansion and a sharper focus on India’s most competitive business market.
The Mumbai office signals a strategic shift for Tempest, bringing its strength in insight-led, brand-building communication to a landscape that demands both scale and sophistication.
In her new role, Aparna will spearhead the agency’s Mumbai presence, driving growth, building strong client partnerships, and addressing complex business challenges through integrated communication solutions.
With nearly two decades of experience, she brings a well-rounded perspective spanning brand strategy, corporate storytelling, and transformation initiatives. Her portfolio includes work with leading brands such as Unilever, Godrej, and Dabur, along with leadership roles in brand marketing at Shoppers Stop, Femina, and Lavasa. She has also collaborated with institutions and industry bodies including the Ministry of Textiles, Cotton Association of India, Tata Trusts, and Saint-Gobain.
Commenting on the appointment, Turab Lakdawala, Managing Director, Tempest Advertising, said, “Mumbai is a critical market for us, and this expansion is a natural progression of our growth journey. We are increasingly partnering with brands at a strategic level, helping them navigate complexity through communication. Aparna brings the right blend of strategic thinking, leadership, and business understanding to build and scale this vision in Mumbai.”
Aparna Nawathe added, “Tempest brings a strong legacy of building brands through meaningful communication. What excites me is its ability to look at communication as a strategic lever for business growth. We are media-agnostic in our approach, drawing from both digital and mainstream channels, to craft solutions that are relevant, cohesive, and impactful. I look forward to building strong partnerships with brands in Mumbai and helping them solve real business challenges through communication.”
