CREX has appointed Vishal Sharma as Head – Media Sales to strengthen brand partnerships and expand its presence in the digital sports ecosystem.
In his new role, Sharma has taken responsibility for driving revenue growth, building media and agency partnerships, and leading team development. He has also been tasked with aligning product development with advertiser requirements through data-led targeting and brand-focused solutions.
Sharma has brought over 15 years of experience in media sales across digital and media organisations. He has most recently served as National Sales Head at AnyMind Group. His experience has included roles at OLX (Naspers Group), Cricbuzz, OneIndia, and The New Indian Express, where he has worked on digital advertising and monetisation strategies.
At CREX, he has been expected to contribute to the company’s positioning within the cricket-focused digital ecosystem, with an emphasis on audience engagement and advertiser integration.
“CREX is uniquely positioned at the intersection of real-time sports consumption and fan engagement. Our focus is to create innovative solutions using CREX’s IPs and interactive formats that allow brands to connect with highly engaged cricket audiences in meaningful ways. We aim to build a strong ecosystem where content consumption and engagement come together to create value for both users and brands.” — Vishal Sharma, Head – Media Sales, CREX
“Our goal is to make CREX synonymous with cricket where ‘CREX means cricket.’ By evolving as a strong second screen alongside live matches, we want to deepen user engagement and create new opportunities for brands through contextual and consultative solutions.” — Vishal Sharma, Head – Media Sales, CREX
“At CREX, we are building a platform that sits at the intersection of real-time sports consumption and meaningful fan engagement. Strengthening our leadership team with experienced professionals like Vishal allows us to deepen our focus on creating scalable, insight-led solutions for brands. As the cricket ecosystem continues to evolve, our priority is to ensure that both users and partners find sustained value through innovation and engagement.” — Purshottam Rawat, CEO, CREX
