Dabur has partnered with WNNR to advance its first-party data initiative for its ecommerce platform, Daburshop.com. The partnership has focused on integrating gamified data intelligence to enhance consumer engagement and data collection.
The collaboration has aimed to enable Dabur to collect consent-driven consumer data while improving user interaction through gamified experiences on its platform. The move has aligned with the company’s efforts to build direct consumer relationships and strengthen its digital ecosystem.
WNNR has provided a gamified engagement layer that has allowed users on Daburshop.com to interact through rewards-based journeys, product discovery formats, and interactive modules. The platform has also supported data collection through consent-led mechanisms in compliance with India’s Digital Personal Data Protection Act (DPDPA) and global GDPR standards.
Dabur has leveraged WNNR’s HIVE (Hyper Intelligence Value Engine) to segment audiences, optimise campaigns, and deliver targeted content and offers. The integration has been designed to help the brand generate actionable insights while maintaining transparency in data usage.
The partnership has also enabled Dabur to introduce interactive modules aimed at increasing engagement and gathering richer consumer preference data. These features have contributed to enhancing the overall customer experience on the platform.
“Consumer trust and data stewardship are at the heart of Dabur’s digital vision. Partnering with WNNR enables us to truly understand and delight our customers, while ensuring privacy and transparency at every digital touchpoint,” said Rajeev John, Executive Vice President – Marketing at Dabur India Ltd. “With WNNR’s innovative gamified solutions, we’re aiming to set new benchmarks for digital engagement and ethical data-driven marketing in India.”
“Dabur’s openness to reimagine the consumer interface gave us the latitude to engineer every touchpoint to delight first. Beneath that, every micro-interaction is a consent-led signal building progressive consumer intelligence, independent of and before any transaction.” said Trilokjit Sengupta, Co-founder & Head of Product and Design at WNNR.
“Keeping consumer delight and privacy at the centre of Dabur’s digital universe, WNNR adds strength to our capability to meaningfully engage with a strong purpose. While gamification has existed in the digital ecosystem for long- gamification with a strong and definite outcome is something we have embraced with WNNR” said Abhishek Mehta, Lead – Digital Marketing, Dabur.
“We are honoured to power Dabur’s first-party data journey on daburshop.com,” said Trigam Mukherjee, Co-founder & CEO of WNNR. “This partnership exemplifies how Indian brands can lead with privacy-compliant, actionable insights and create lasting value for their customers. WNNR’s vision is to empower Indian brands to own customer relationships instead of being too dependent on data black boxes. We are absolutely thrilled to be able to showcase that with Dabur”
