Cheil’s Experience Commerce has secured the social media mandate for ICONIQA Hotels & Resorts for a one-year tenure following a multi-agency pitch.
The agency has been tasked with managing the brand’s social media presence across Facebook, Instagram, LinkedIn, and YouTube. The scope has included strategic planning, content development, and digital initiatives aimed at strengthening visibility and engagement.
ICONIQA Hotels & Resorts, part of the Royal Orchid Hotels Group, has operated as an upscale lifestyle hospitality brand in India. The property, located near Mumbai International Airport, has been positioned to cater to modern travellers and is part of the Regenta Rewards loyalty programme.
Through this mandate, Experience Commerce has aimed to build a cohesive digital narrative aligned with the brand’s positioning, focusing on content-led storytelling and platform-first engagement strategies.
This win has added to Experience Commerce’s portfolio in the premium and upscale hospitality segment.
Shibani Malhotra, General Manager, ICONIQA Hotels & Resorts, said,
“Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen ICONIQA’s presence and connect with today’s discerning traveller.”
Bhawana Daga, Vice President – Growth, Experience Commerce, said,
“We are delighted to partner with ICONIQA Hotels & Resorts at a pivotal phase of the brand’s journey. ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.”
