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Aditya Birla, Times Group, Bolt Ventures & Blackstone Acquire RCB For Rs 166.6 Bn

United Spirits has sold 100% stake in Royal Challengers Sports to a consortium including Aditya Birla Group, Times Group and Blackstone for Rs 166.6 billion.

MM Desk by MM Desk
March 25, 2026
in Media
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Aditya Birla, Times Group, Bolt Ventures & Blackstone Acquire RCB For Rs 166.6 Bn

United Spirits has announced the full divestiture of its 100% stake in Royal Challengers Sports to a consortium comprising Aditya Birla Group, The Times Group, Bolt Ventures, and Blackstone for Rs 166.6 billion in an all-cash transaction.

The company has entered into definitive agreements following approval from its Board of Directors. The deal has covered the sale of Royal Challengers Sports, which owns and operates the Royal Challengers Bengaluru franchises participating in both the Indian Premier League and the Women’s Premier League.

Upon completion, the consortium has been set to acquire ownership and operational rights of the franchise through Royal Challengers Sports. The transaction has marked the conclusion of the strategic review initiated by United Spirits in November 2025.

The deal has remained subject to customary closing conditions and approvals, including from the Board of Control for Cricket in India and the Competition Commission of India.

Commenting on the transaction, Praveen Someshwar, MD & CEO of United Spirits, has said the move aligns with the company’s focus on its core business and long-term value creation.

In a joint statement, the acquiring consortium, comprising Aditya Birla Group, The Times Group, Bolt Ventures, and Blackstone — has stated its intent to build on the franchise’s existing position and expand its growth across on-field and commercial opportunities.

Advisory support for the transaction has been provided by Citigroup India and AZB & Partners.

“This transaction marks an important milestone for USL as we sharpen focus on our core beverage alcohol business to unlock its true potential with sustained growth, and to continue delivering on long-term value creation for our stakeholders. RCB has grown into the most prominent and commercially successful franchise in the IPL and WPL. Guided by its ‘Play Bold’ philosophy and a strong competitive spirit, it has built a globally recognized brand and a passionate fan base. We are excited for the future of RCB under the stewardship of the new owner. As Sports enters a new phase of growth in India & globally, we believe this is in the best interest of the franchise and our stakeholders. On behalf of USL, I thank everyone who has contributed to RCB’s journey for their continued support – the BCCI, the fans, players and employees.” — Praveen Someshwar, MD & CEO, United Spirits

“We are proud to become custodians of RCB and grateful to USL and Diageo for the franchise they have built. RCB’s championship-winning culture, its deep connection to Bengaluru, and one of the most passionate fanbases in world sport make this an extraordinary opportunity. We are committed to taking RCB to new heights, on the pitch and beyond.”, Acquiring Consortium

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