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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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TCS Appoints Ujjwal Mehta As Sr Director New Business Development, Media & Entertainment

Ujjwal Mehta joins Tata Consultancy Services with extensive expertise in business development. He holds over two decades of experience, driving growth in communication, media, entertainment, and telco segments .

MM Desk by MM Desk
March 18, 2026
in Marketing, People Spotting
A A
TCS Appoints Ujjwal Mehta As Sr Director New Business Development, Media & Entertainment

Tata Consultancy Services (TCS) has appointed Ujjwal Mehta as Senior Director – New Business Development for its media and entertainment vertical. In this role, he will focus on driving growth and expanding business opportunities across key markets within the sector.

Mehta most recently served as AVP – New Business Development (Media & Entertainment – America) at Zensar Technologies from January 2025 to March 2026. Prior to this, he was Head of Business Development, Communication, Media & Entertainment – America at Wipro from July 2023 to January 2025. He also held the role of AVP Client Partner – Media, Entertainment & Telco at Tech Mahindra from January 2022 to July 2023.

Earlier, he was associated with Pharos Systems International for over four years, serving as Enterprise Software Consultant – West US and Canada from March 2021 to January 2022, and as Software Consultant – Western US and Canada from January 2018 to March 2021.

Prior to this journey, he spent nearly two decades across various companies overlooking sales, and played a significant part in driving commercial success for the organisations.

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