Global apparel retailer UNIQLO has announced Indian cricketer Jasprit Bumrah as its brand endorser in India. The partnership has begun with the launch of a campaign featuring Bumrah that focuses on the brand’s LifeWear philosophy—everyday clothing designed around simplicity, quality and comfort.
The campaign has introduced a 30-second film that shows Bumrah in everyday moments away from the cricket field. The film has highlighted the AIRism Oversized T-shirt as part of his daily routine while drawing a parallel between the consistency in his career as a fast bowler and the comfort-focused design of the product.
UNIQLO has released the campaign across digital platforms, social media, outdoor placements and in-store displays alongside the announcement.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with UNIQLO – the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Nidhi Rastogi, Marketing Director, UNIQLO India, said, “We are proud to partner with cricket world champion, Jasprit Bumrah and welcome him to the UNIQLO family. His focus on excellence, authenticity and quiet confidence reflects the essence of UNIQLO’s LifeWear philosophy. We are excited to collaborate with someone who shares the same values and purpose as we do.”
