Chandni Shah has been appointed Chief Executive Officer at Kinnect and 22feet Tribal. In this role, she has taken responsibility for leading the agencies’ overall business strategy, driving long-term brand partnerships, and focusing on sustainable growth and creative impact across client portfolios.
Shah has shared the update on LinkedIn, where she stated that one of her first decisions as CEO has been to move away from serial pitching and limit new client onboarding to five brands this year, with a focus on building long-term brand relationships and delivering measurable impact.
Prior to this, Shah has been associated with FCB Kinnect since May 2011, where she has served as Founder and Chief Operating Officer for over 14 years, based in the Mumbai Metropolitan Region. Earlier, she worked at JWT India in client servicing from October 2010 to May 2011. Before that, she was with Percept H in a client servicing role from August 2009 to September 2010 in the Mumbai Metropolitan Region.
