Arjun Laxminarasu has joined UiPath as Head of Marketing for India and South East Asia. He will be based in Bengaluru and will oversee regional marketing strategy and execution for the automation platform company.
He announced this move via a linkedin post.
Laxminarasu joins UiPath after spending over five years at ServiceNow between May 2020 and December 2025. He most recently served as Senior Director, Marketing, India from March 2024 to December 2025. Prior to that, he was Director, Marketing, India from March 2022 to March 2024 and Senior Manager, Marketing, India from May 2020 to March 2022. During his tenure, he led India marketing initiatives and enterprise engagement programmes.
Before ServiceNow, Laxminarasu served as Head of Marketing – India and SAARC at Qlik from May 2018 to May 2020, where he led regional marketing operations.
Earlier, he spent over four years at Salesforce from January 2014 to May 2018 as Manager, Business Development, India. In this role, he led demand generation campaigns, managed inside sales teams, supported senior leadership on business development strategy, and contributed to pipeline generation and marketing analytics initiatives.
He began his career at Accenture, where he worked as Operations Analyst from June 2010 to January 2014 as part of Accenture Business Services, supporting marketing operations and reporting functions.
